COMMUNITY RESEARCH KEY FOR ALIGNED LEISURE

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COMMUNITY AND INDUSTRY RESEARCH THE KEY FOR ALIGNED LEISURE TO RE-OPEN FACILITIES

In preparation for re-opening its facilities, Aligned Leisure has undertaken a research project with its members and customers to understand the concerns and expectations of communities.

Aligned Leisure, a subsidiary business of the Richmond Football Club operates 26 health and wellness facilities across Victoria and New South Wales.

In accordance with government restrictions, facilities closed their doors in March due to the COVID-19 pandemic.

Aligned Leisure has been working with its partners and stakeholders to re-open safely once restrictions ease, and with expectations of the community and facility members in mind.

Over 4000 people responded to the research survey, providing valuable insights relating to fitness facilities and services, and swim schools.

Overwhelmingly consumers want to return to activity, with 72 per cent of fitness and sport, 61 per cent of swim school respondents wanting to re-start immediately.

The responses indicated 20 per cent of customers want more information on appropriate safety measures before they decide on returning to their fitness centre.

Swim school parents are a little more cautious, with 12 per cent of respondents unlikely to immediately return to lessons.

“The research we’ve gathered will help us to frame our decisions in how we begin to operate our facilities again,” Shane Dunne, CEO – Aligned Leisure said.

“Not only will this information help our partners and our facilities, we also want to share the insights with the broader industry as well, so that others can re-open safely for the community.

Respondents also said the most important safety measures customers want to see is appropriate limits on customers in areas of our facilities, followed by a range of sanitation and cleaning practices and increased lane space for teaching swimming.

“We hear this feedback, and it will be included in our re-opening procedures. We want the community to feel safe and confident in using our facilities,” Dunne said.

Aligned Leisure has developed a COVID-19 information page on its website, with access to key research information.

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