Enriching Community,
Igniting Connection.

Connecting to Thrive and Win

Our purpose is what drives us, it is the reason we exist.
Our priority is connecting to our partners, delivering on their objectives and allowing their communities to thrive and win.

We achieve this through the following commitments.

Part of the Richmond Football Club Group

The Richmond Football Club is Australia’s most diversified sports organisation. Driven by our purpose of connecting to thrive and win, the Group connects with communities around Australia through cultural awareness, education, equality, fitness, football, health, multiculturalism, sports and reconciliation.

Aligned Leisure draws upon the unparalleled capacity of its parent company to deliver initiatives reaching deeply into communities and driving positive change in health, education, gender equity and the alleviation of disadvantage.

The Club also provides invaluable assets and capability in regard to human resources, finance, marketing, training, communications, access to professional athletes and specialist sports resources.

The Club competes in the Australian Football League (AFL), the number one sporting code in Australia. With 105,084 committed members, the Club prides itself on continuing to build a “strong and bold” future.

Formed in 1885, the Club has won 13 Premierships, including recent successes in 2017, 2019 and 2020.

Punt Road Oval has been the home of the Richmond Football Club since the Club’s inception in 1885 and today, the Swinburne Centre, at Punt Road Oval, boasts a state of the art training facility and elite training ground for its AFL, AFLW and VFL teams, and is home to both the Administration and Football departments of the Club, as well as the Korin Gamadji Institute, Melbourne Indigenous Transition School, Bachar Houli Foundation, Richmond Institute and Aligned Leisure.

Our People

Our people are who define us. They are recruited with values and behavioural alignment at the forefront.

We currently employ over 800 people from all walks of life as swim teachers, sports coaches, lifeguards, fitness professionals, customer experience officers, child care educators and duty captains.


The Richmond Football Club is the parent company of Aligned Leisure and is one of the largest and most well-respected sporting and social benefit organisations in Australia.
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The Richmond Institute develops the next generation of sports industry leaders by providing industry-based education, connections with the sports industry and outstanding student experiences and outcomes.
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The Korin Gamaji Institute is a centre of cultural strength and learning for indigenous youth, the KGI develops young people through culture, community and connection.
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The Bachar Houli Foundation develops young leaders within the Muslim community and supports social cohesion.
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Aquatics & Recreation Victoria is the peak body for aquatics and recreation in Victoria.
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The Aquatics and Recreation Institute (ARI) is a non-profit organisation that supports and trains aquatic and recreation professionals in Australia, promoting best practices for community health and wellbeing.
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Life Saving Victoria (LSV) promotes water safety, provides lifesaving services, and advocates for water safety awareness in Victoria. Its mission is to prevent aquatic-related fatalities and create a safer environment for waterway users.
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Parks and Leisure Australia is a non-profit organisation that represents professionals in the parks and leisure industry in Australia and promotes the development, maintenance, and sustainability of parks and leisure facilities.
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Royal Life Saving works to reduce drowning and turn everyday people into everyday community lifesavers.
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Sports Environmental Alliance and its members aims to protect and enhance the natural environment of Australasia through sport.
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Water Polo Australia (WPA) is the national governing body for water polo in Australia, promoting and developing the sport at all levels and supporting the participation and achievement of Australian athletes.
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Interested in learning more?

Talk to our team today to discuss our selective and tailored approach that will see your community thrive.